The growth of the wide-format printing market has always been slow and steady. However, because of recent developments in technology, the market is growing at a faster pace. Photizo Group vice-president of sales and marketing Ron Iversen says, “Historically, the wide-format printer business from a hardware standpoint has been quite a slow low-growth market, but what is driving growth in the market is new developments in ink and in the media itself.”
What’s Boosting the Wide-Format Printing Market
The reason that the wide-format printing market is growing is due to sales of ink and media, which makes up almost 80% of the wide-format market. New developments in the technology of printhead platforms is also making wide-format printers work more quickly and efficiently. For example, HP’s PageWide printhead technology can cover the entire width of a sheet in high speeds that have not been seen before. Faster printing technology means that more and more people will be using wide-format printing, and more media and ink is being consumed in the process. Iverson adds that “These wide-format printers are now going to get into commercial production and take business away from the conventional presses. It means more ink, more media. It is a cycle.”
The Numbers Add Up
HP’s wide-format printhead technology has boosted them above the competition in the wide-format printing market. In fact, HP is the number one global supplier of wide-format ink for the $2.32 billion market. A report that breaks down ink into categories of UV, latex, aqueous and eco-solvent projects revenue from wide-format ink supplier to rise to $2.46 billion by the end of 2016. Last year, approximately 1.27 billion gallons of ink were shipped globally.
Wide-format printing is a competitive and growing industry. If you’re interested in equipping your printing company with a wide-format printer, talk to our sales team about our wide-format printer options. Already have a wide-format printer? Call us if you need maintenance or want to upgrade.
Atlantic Graphic Systems
Established in 1976, Atlantic Graphic Systems has been a premier equipment sales and service provider for forty years. The technology of printing has been integral to the communication of ideas and information for hundreds of years. We’re proud to work in this historic and dynamic field. If you’d like to order equipment or services, call us at 410-290-8200 or visit our Contact Page. Want to keep up with the latest news and information? Follow us on Facebook, Twitter, Google+, Pinterest, and Linkedin!