Marketing to Millenials

Marketing to Millennials

Millennials are a growing pool of talent in the workforce.

According to the Bureau of Labor Statistics, the average age of the worker in the print industry is 47 years old, meaning that the print workforce will soon begin to retire. Millennials, those born between 1982 and 2000, will compose 40% of the working population by 2020. Learning how to attract and retain a Millennial workforce may be key to helping your printing company survive.

How Millennials Can Improve Your Workplace

Millennials often get a bad rap in the media. Many articles have been published that call Millennials entitled and lazy. However, this isn’t the whole story. Millennials have grown up surrounded by computers and new and emerging technologies. They’ve lived through several international conflicts. They know the value of working together as a team and staying abreast of the latest innovations.

One of the best things about a Millennial workforce is that Millennials don’t see a college degree as a be-all end-all to education. Rather, most Millennials view each job as a learning opportunity and will treat their co-workers and managers as teachers. Millennials are ready to build their careers and will go the extra distance and use their intuitive technological talent to master their positions.

How You Can Attract a Millennial Workforce

If you have members of your team who are entering retirement and you want to hire Millennials to replace them, there are a few ways you can make your company sound attractive. First, think about your business’s culture. Will you be placing your new employee in a room by themselves with little interaction with others? This doesn’t sound appealing to most Millennials. Since Millennials like to learn and feel appreciated for their efforts, a better working situation would be to have your new employee interact with several people throughout the day and get honest and helpful feedback on their performance. Investing in a career development program is a surefire way to grab Millennials’ attention. You want your company to be a place to foster learning and growth as well as encourage innovation and new ideas.

Atlantic Graphic Systems

Established in 1976, Atlantic Graphic Systems has been a premier equipment sales and service provider for forty years. The technology of printing has been integral to the communication of ideas and information for hundreds of years. We’re proud to work in this historic and dynamic field. If you’d like to order equipment or services, call us at 410-290-8200 or visit our Contact Page. Want to keep up with the latest news and information? Follow us on Facebook, Twitter, Google+, Pinterest, and Linkedin!

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Atlantic Graphic System Inc
9687 Gerwig Ln # B Columbia, MD 21046
Phone: (410) 290-8200