Your printing company has an impressive portfolio of work. You’ve created dynamic, eye-catching, and creative printed material for your clients. And yet your logo looks unimpressive and dated. This is the case for many printing companies, and it hurts the chances for clients to find and hire them. If you excel within your industry, you want branding that reflects that. Here are a few tips for creating a brand that showcases the talents and abilities of your company.
Do Your Research
In order to build a strong and distinctive brand, you will need so much more than a logo. Your brand should encourage emotional engagement from your audience. That’s why it’s important to do your research before diving into the creative process of building a new brand. According to Phil Morrison, design director at brand design agency Elmwood, “Identifying who your customers are and what world they live in will help to formulate a strong starting point for the design brief.”
With today’s modern technology, most printing companies function in largely the same way and have access to the same technology as any other printing company. A good brand can help your company to stand out in a sea of companies who are all largely similar. While a competitor can easily copy your services, they cannot copy your brand. If you create a brand that is genuine and personal, you are offering the unique personality of your brand to clients. That’s something that competitors cannot recreate for themselves.
Good branding is instantly clear and easily signifies the values of your company. Also keep in mind that your corporate identity should be easily translatable from print applications to digital platforms. Your audience is living in a digital world. Social media sites like Facebook, Twitter, and Linkedin are important for maintaining a presence and reaching out to new and existing clients. Social media channels provide a great way to expose your brand and interact with your client base.
Atlantic Graphic Systems
Established in 1976, Atlantic Graphic Systems has been a premier equipment sales and service provider for forty years. The technology of printing has been integral to the communication of ideas and information for hundreds of years. We’re proud to work in this historic and dynamic field. If you’d like to order equipment or services, call us at 410-290-8200 or visit our Contact Page. Want to keep up with the latest news and information? Follow us on Facebook, Twitter, Google+, Pinterest, and Linkedin!